"The primary objective of the deal is to grow the sport into a global entertainment franchise and league competition through live events, a television platform and brand extension opportunities across sponsorship, consumer products, new media and gaming."
It's too bad that the primary objective is not to improve oneself any longer.
I've lost hope for "saving" parkour from corporate control.
The best we can do now is continue to practice well, and get as many people as we can to join us.
I'm not going to debate on this thread, or about this issue.